Methodology

The Highnova Presence Score is a transparent, reproducible measure of a brand's digital foundations. Here's exactly how it works, so you can trust the number and, if you want, beat it.

What we measure

Every score is computed from a brand's own public pages, its homepage, robots.txt and sitemap.xml. We read objective signals that decide how easily a brand gets found in search and AI answers, and how well it converts once found. The score is out of 100 across five groups:

Our data sources

We only use publicly available data that any visitor's browser could see, fetched from each brand's own website. We do not scrape third-party platforms, buy private data, or estimate figures. If we can't measure a signal cleanly, we don't score it.

How often it updates

The index re-scans every tracked brand automatically each week. Each brand profile shows the exact URL we scanned and the date, so the score is always verifiable.

Principles

• • Objective over opinion, only measurable, reproducible signals.
• • Transparent, the full scoring model is on this page.
• • Fair, every brand is measured the exact same way, on its own public site.
• • Useful, every gap we flag is something a brand can actually fix.

The Highnova Presence Score reflects digital-presence fundamentals only. It is not a measure of a brand's products, revenue or reputation, and is provided for informational purposes. Brands are welcome to get in touch with any correction.