Highnova Research

The UAE Digital Presence Index

We watch the category so you don't have to.

An automated, independent read on how the UAE's leading brands perform across the digital fundamentals, SEO, AI-search readiness, paid media, creative and organic, with a written Highnova perspective on every module. Refreshed weekly.

Live site scanMeta Ad LibrarySearch intentAI prompt demandInstagram feedsWeekly refresh
19
Brands tracked
4
Categories live
9
Modules / index
22 Aug 2026
Last refreshed
Ajmal PerfumesRasasi PerfumesSwiss ArabianArabian OudAbdul Samad Al QurashiHuda BeautyKayali FragrancesGhawaliHindashFacesNamshiBouguessaThe Giving MovementHessa FalasiWaffles N CreamSALTSwitchKayKrooSweetheart Kitchen

The indexes

Live

Perfume & Oud

5 brands · avg 52
  1. 1Arabian Oud81
  2. 2Swiss Arabian75
  3. 3Ajmal Perfumes54
  4. 4Abdul Samad Al Qurashi30
  5. 5Rasasi Perfumes21
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Live

Beauty & Skincare

5 brands · avg 75
  1. 1Ghawali95
  2. 2Hindash94
  3. 3Huda Beauty79
  4. 4Faces78
  5. 5Kayali Fragrances30
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Live

Modest & Contemporary Fashion

5 brands · avg 84
  1. 1Waffles N Cream100
  2. 2Hessa Falasi87
  3. 3Bouguessa84
  4. 4The Giving Movement64
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Live

F&B & Cloud Kitchens

4 brands · avg 42
  1. 1KayKroo53
  2. 2Sweetheart Kitchen45
  3. 3SALT41
  4. 4Switch30
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In build

Jewellery & Watches Index

Gold, diamond and watch brands are among the UAE's most competitive paid categories. Brand set is being locked.

Coming soon

Curious how the score works? Read the methodology.

The data is the easy part

Anyone can pull a follower count or an ad count. The value is in reading it: what the number actually means for your growth, and what to do next. Every module in every index closes with a written Highnova perspective, not just a chart.

“A brand can have the biggest name in its category and still lose the search and AI-answer layer to a smaller, sharper competitor. Equity doesn't automatically become discoverability, the foundations still have to be built and measured.” — Highnova Research

Where would your brand rank?

Run your own site through the exact same scan we use for the index, free, instant, no login. You'll see your Presence Score and the top things we'd fix.

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Enter your website and we'll score its digital presence instantly, on the same checks we use for the index, then email you the full breakdown.

A score is a starting point. We build the growth.

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The UAE Digital Presence Index by Highnova | Highnova