Metrics
AOV (Average Order Value)
The average amount a customer spends per order.
Definition
AOV is a core ecommerce lever. Raising it through bundles, upsells and free-shipping thresholds increases revenue without needing more traffic, and improves how much you can afford to spend on ads.
Formula
AOV = Total revenue ÷ Number of orders
Example
AED 90,000 in revenue across 200 orders gives an AOV of AED 450. Adding a bundle that lifts AOV to AED 550 raises revenue 22% at the same order count.