Social
Engagement Rate
How actively your audience interacts with your content.
Definition
Engagement rate measures likes, comments, shares and saves relative to reach or followers. It's a signal of how relevant and compelling your content is, and platforms often use it to decide what to show more widely.
Formula
Engagement Rate = (Total engagements ÷ Reach) × 100
Example
A post reaching 10,000 people with 500 combined likes, comments and shares has a 5% engagement rate.