Paid Ads
CPM (Cost Per Mille)
The cost to show your ad one thousand times.
Definition
CPM is the price of 1,000 impressions. It's the standard pricing model for awareness and reach campaigns, where the goal is visibility rather than immediate clicks.
Formula
CPM = (Ad spend ÷ Impressions) × 1,000
Example
Paying AED 300 to reach 20,000 impressions works out to a CPM of AED 15.