Paid Ads
CPC (Cost Per Click)
The average amount you pay each time someone clicks your ad.
Definition
CPC is the price of a single click in a paid campaign. It's driven by competition, targeting and ad quality. Lowering CPC through better relevance stretches your budget further.
Formula
CPC = Ad spend ÷ Total clicks
Example
Spend AED 3,500 for 1,000 clicks and your CPC is AED 3.50. In competitive UAE niches like real estate or finance, CPCs can run much higher.