Paid Ads
PPC (Pay Per Click)
An advertising model where you pay only when someone clicks.
Definition
PPC is the pricing model behind most search and social advertising: you're charged per click rather than per view. Google Ads and Meta Ads both run on PPC (and related) auctions, rewarding relevant, high-quality ads with lower costs.
Example
Running Google Search ads where each click costs AED 4 and you only pay when someone clicks is textbook PPC.