Paid Ads
SEM (Search Engine Marketing)
Using paid search ads to appear at the top of search results.
Definition
SEM refers to paid placement on search engines, primarily Google Ads. It's the fast, pay-to-play counterpart to SEO: instant visibility for a cost per click, rather than earned rankings over time.
Example
Bidding on 'accountant in Dubai' so your ad shows above the organic results is SEM.