SEO
SEO (Search Engine Optimization)
Improving a website to earn free, organic traffic from search engines.
Definition
SEO is the practice of making your site rank higher in unpaid search results. It spans technical health, on-page content, and off-page authority (backlinks). Unlike ads, it compounds over time and keeps working after you stop paying.
Example
A Dubai bakery that ranks first for 'birthday cakes near me' gets a steady stream of buyers without paying per click, that's SEO doing its job.