SEO
Organic Traffic
Visitors who arrive through unpaid search results.
Definition
Organic traffic is everyone who finds you through search without you paying for the click. It's the payoff of good SEO: durable, compounding, and typically higher-intent and lower-cost than paid traffic over time.
Example
If 4,000 of your 10,000 monthly visitors come from Google's unpaid results, that's 4,000 organic visits.