Paid Ads
Retargeting
Showing ads to people who already visited your site or engaged with you.
Definition
Retargeting (or remarketing) puts your ads back in front of warm audiences, past visitors, cart abandoners, video viewers, who didn't convert the first time. Because these people already know you, retargeting typically delivers much higher ROAS than cold prospecting.
Example
Someone views a product, leaves, then sees an ad for that exact product on Instagram the next day, that's retargeting.