Strategy
Marketing Funnel
The stages a prospect moves through from awareness to purchase.
Definition
The funnel is a model of the customer journey, usually awareness, consideration and conversion (with retention after). It helps you match the right message and channel to each stage, rather than asking strangers to buy before they trust you.
Example
A top-of-funnel Reel builds awareness, a retargeting ad drives consideration, and an email discount closes the sale, one funnel, three stages.