Paid Ads
CPL (Cost Per Lead)
The average cost to generate one lead.
Definition
CPL measures how much you pay for each lead (an email, form fill or enquiry) from a campaign. It's the key efficiency metric for lead-generation businesses that don't sell online.
Formula
CPL = Ad spend ÷ Leads generated
Example
AED 5,000 of spend producing 100 enquiries is a CPL of AED 50. Whether that's good depends on how many leads convert into paying customers.